EvoRoads was present at he latest ITS European Congress in Seville, Spain, from 19th to 21st May 2025.
the project’s vision for data-driven road safety was presented at the ERTICO stand, where visitors could access the project’s website and recently published flyer.
On Wednesday 21st EvoRoads participated in the Special Interest Session 64, titled Towards safer roads: insights into road safety and contributing factors.
The session was organised by Julie Castermans (ERTICO) and moderated by EvoRoads’ Coordinator Iain Macbeth (ERTICO). Speakers Daniele Brevi (LINKS Foundation) and Ellen F. Grumert (Swedish National Road and Transport Research) represented EvoRoads’ contribution to reaching the Vision Zero in Europe goal thanks to its innovative use of data for Road Safety.
The session featured speakers from the Municipality of Instanbul and EU-Funded Project CulturalRoad, which foucses on effective and equitable deployment of Cooperative, Connected and Automated Mobility (CCAM).
Serap Cetinkay presented Istanbul’s 2050 Strategic Vision, built around 7 pillars—highlighting inclusive mobility and pedestrian safety. With 45% of trips done on foot, initiatives include pedestrian-friendly streets and traffic calming. She stressed Istanbul’s ambition to do more and invited attendees to the ITS Congress for further insight.
Daniele Brevi (Links Foundation) emphasized data’s central role in road safety through the Podium and EvoRoads projects. From Podium, he explained the interplay between digital twins and real-world traffic. In EvoRoads, the Turin pilot focuses on achieving Vision Zero by analyzing user behavior—including pedestrians—and addressing legal challenges of using public data.
Ellen Grumert (VTI) expanded on the data-driven approach, contrasting it with traditional road safety methods. Drawing from Swedish examples, she illustrated how behavior patterns can be tracked and nudged toward safety, while also acknowledging the complexity of data reliability and bias. Her talk offered a preview of EvoRoads’ broader scope.
John Paddington (ERTICO) introduced CulturalRoad and its co-creation methodology, centered on a five-star rating system. Rather than rating diversity, it aims to understand how cultural factors affect the adoption of CCAM. He stressed that perceived safety is key to user uptake and showcased safety KPIs and V2X potential.
